Responsive web design (RWD) is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.In responsive design, page elements reshuffle as the viewport grows or shrinks.
Attract a wider audience. Your audience will access your website from a variety of different devices in all shapes and sizes.
Easier to monitor analytics.
Easier to maintain.
Boost for SEO.
Consistency in design and brand.
Lower bounce rates.
Improved conversion rates.